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Branding agency · Islamabad

Brand identity that lifts.

We build complete brand identities for startups and growing businesses in Pakistan and abroad: the strategy behind the brand, the logo, the colours and type, and a brand book your team can actually use.

Brand Identity by OCTAUP — concept project
Concept project

What’s included

  • Brand strategy and positioning
  • Naming support and tagline ideas
  • Logo design and logo system
  • Colour palette and typography
  • Brand patterns, icons and visual language
  • Brand guidelines (brand book)
  • Rebranding of existing brands

Who it’s for

  • New businesses launching their first brand
  • Companies whose brand no longer matches their quality
  • Startups preparing to raise investment or enter new markets

What you get

  • Logo files for print and digital (AI, SVG, PDF, PNG)
  • Brand guidelines PDF
  • Colour codes and font files list
  • Starter templates such as business card and social post

How we work

  1. 01Listen
  2. 02Research
  3. 03Strategy
  4. 04Concept
  5. 05Design
  6. 06Build
  7. 07Launch
  8. 08Lift

Most brand identity projects take about 3–5 weeks from kick-off to final files, depending on how many touchpoints are included. Every project has a fixed scope and price, usually paid 50% at the start and 50% at delivery.

Questions

How long does a brand identity take?

Most identity projects take 3–5 weeks from kick-off to final files, depending on the number of touchpoints.

What is the difference between a logo and a brand identity?

A logo is one mark. A brand identity is the full system around it: colours, typography, patterns, tone and rules for using them, so everything you publish looks consistent.

Can you rebrand an existing business?

Yes. We review what is working in your current brand, keep what has value and redesign the rest so the change feels like a step up, not a reset.

How much does branding cost?

Every project has a fixed scope and price, quoted after a short brief. Payment is usually 50% at the start and 50% at delivery.

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